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Das gebaute Museumserlebnis

Das gebaute Museumserlebnis

Nadine Ober-Heilig

85,14 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2015
Materia
Ventas y marketing
ISBN:
9783658101213
85,14 €
IVA incluido
Disponible

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Sobre IBD

Nadine Ober-Heilig entwickelt ein Konstrukt, das Erlebniswirkung für eine strategische Gestaltung beschreibbar und messbar macht und auf dessen Grundlage die Relevanz von Erlebnissen auf wichtige Museumsziele untersucht werden konnte. Ferner wird die strategische Bedeutung der Museumsarchitektur für die Erlebniswirkung erstmalig dezidiert erfasst. Es wird u. a. gezeigt, dass eine erlebnisbewusste Innenraumarchitektur unabhängig von der Form des Ausstellungsdesigns eine stärkere Erlebniswirkung des gesamten Museums hervorruft.

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