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Darwinian Fitness in the Global Marketplace

Darwinian Fitness in the Global Marketplace

P. Rajagopal

47,94 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2012
Materia
Ventas y marketing
ISBN:
9781349350209
47,94 €
IVA incluido
Disponible

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Sobre IBD

Reviews theories of competition and existing literature, and examines the attributes of market competition and strategies adhered to by firms in the global marketplace. Provides an in-depth analysis of a broad spectrum of important topics on competitive strategies and tactics.

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