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Darstellung der SWOT-Analyse an einem Beispiel der Handybranche

Darstellung der SWOT-Analyse an einem Beispiel der Handybranche

Darstellung der SWOT-Analyse an einem Beispiel der Handybranche

Isabell Schmidt

17,83 €
IVA incluido
Disponible
Editorial:
GRIN Publishing
Año de edición:
2012
Materia
Ventas y marketing
ISBN:
9783656318736
17,83 €
IVA incluido
Disponible

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Sobre IBD

Studienarbeit aus dem Jahr 2012 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,0, Frankfurt University of Applied Sciences, ehem. Fachhochschule Frankfurt am Main, Veranstaltung: Strategisches Marketing, Sprache: Deutsch, Abstract: Inhaltsverzeichnis 1. Einführung 2. Situationsanalyse 2.1 Unternehmensanalyse 2.1.1 Finanzielle Analyse 2.1.2 Analyse von Ressource und Fähigkeiten 2.2 Umweltanalyse 2.2.1. Analyse der Makroumwelt 2.2.2. Analyse der Branchenumwelt 3. Strategiefindung 3.1 SWOT-Matrix 4. SWOT-Analyse Apple Literaturverzeichnis

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