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Da TV à OTT

Da TV à OTT

Chan Vanessa / Ko David / Mok Jane

68,66 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Sociedad y cultura: general
ISBN:
9786208549824
68,66 €
IVA incluido
Disponible

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Sobre IBD

OTT é um novo meio de comunicação que substitui a indústria televisiva tradicional. O que acontece ao mercado de Hong Kong? O desenvolvimento da Netflix terá impacto na vida quotidiana dos cidadãos de Hong Kong? Temos de compreender o modelo de negócio num quadro académico, o que permitirá aos nossos estudantes ou consumidores de meios de comunicação social iniciar um novo capítulo na indústria televisiva. Vivemos numa aldeia global e a nossa distância é cada vez maior. As novas tecnologias terão um impacto significativo ao qual não podemos escapar, mas temos de o encarar como uma realidade. Isso já não é um mito. Os co-autores do livro são: Yuman Chau, Gypsy Chan, Yoyo Lau, Jane Mok e Vanessa Chan.

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Otros libros del autor

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  • Vom Fernsehen zum OTT
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