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Cyklær

Cyklær

Debbie Przibilla / Finja Höwe

87,04 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Empresa y gestión
ISBN:
9786208882471
87,04 €
IVA incluido
Disponible

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Sobre IBD

Athleisure Bikewear est une fusion élégante entre des vêtements fonctionnels durables et des vêtements esthétiques pour le quotidien destinés aux cyclistes urbains. La marque de mode Cyklær a été développée afin d’identifier et de répondre aux besoins réels des personnes en cette période de mutations sociales multiples. Elle s’appuie sur des analyses des influences socio-économiques de différentes mégatendances pertinentes. Elle utilise des matériaux fonctionnels, durables et respectueux des ressources, et prend en compte des solutions innovantes pour une technologie textile intégrée tournée vers l’avenir. Un état des lieux actuel du comportement des consommateurs modernes, accompagné de stratégies marketing adaptées, ouvre la voie à cette démarche. Les produits qui en résultent et leurs avantages ont pour but d’inciter les citadins à se mettre au vélo. cyklaer@gmail.com

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Otros libros del autor

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    Athleisure bike wear is an elegant fusion of sustainable functional clothing and aesthetic everyday wear for urban cyclists. The Cyklær fashion brand was developed to identify and meet the real needs of people in times of diverse social change. It is based on analyses of socio-economic influences from various relevant megatrends. Functional yet sustainable and resource-efficien...
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