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Cyfrowe usługi komunikacyjne oferowane przez firmy finansowe

Cyfrowe usługi komunikacyjne oferowane przez firmy finansowe

Maike Schmillen

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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Sociedad y cultura: general
ISBN:
9786200733221
83,11 €
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Sobre IBD

Niniejsza praca bada, w jaki sposób młodzi dorośli w wieku od 19 do 25 lat zdobywają informacje na tematy finansowe oraz w jaki sposób przedsiębiorstwa finansowe, za pośrednictwem swoich cyfrowych kanałów komunikacji, trafiają do repertuaru informacji młodych dorosłych na tematy finansowe. W sierpniu 2016 r. przeprowadzono dwanaście wywiadów z czterema osobami z wyższym wykształceniem ekonomicznym, czterema osobami bez takiego wykształcenia oraz czterema osobami bez wyższego wykształcenia. Wyraźnie widać, że młodzi dorośli w wieku od 19 do 25 lat korzystają z cyfrowych środków komunikacji w wielu sytuacjach życiowych, w tym również w celu wyszukiwania i pozyskiwania informacji. W odniesieniu do wyszukiwania i pozyskiwania informacji na tematy związane z finansami wykazano, że w zależności od wykształcenia, osoby w tej grupie wiekowej wykazują zróżnicowane zachowania informacyjne dotyczące tych tematów.

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