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Cyfrowa gastronomia

Cyfrowa gastronomia

Gowrishankar R / Shenbhagavadivu Thangavel / Thenmozhiselvi A

60,58 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786208715564
60,58 €
IVA incluido
Disponible

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Sobre IBD

Digital Dining Revolution: Exploring the Impact of Online Food Delivery Apps on Restaurants and Food Services' zagłębia się w transformacyjną rolę internetowych platform dostaw żywności w przekształcaniu branży gastronomicznej. Książka bada kluczowe tematy, w tym rozwój cyfrowej gastronomii podczas pandemii COVID-19, zmieniające się preferencje konsumentów oraz wyzwania operacyjne stojące przed firmami spożywczymi w konkurencyjnym krajobrazie. Podkreśla podwójny wpływ tych aplikacji: oferowanie niezrównanej ekspozycji rynkowej przy jednoczesnym wprowadzaniu wyzwań, takich jak wysokie stawki prowizji i zależność od platform zewnętrznych. Oparta na solidnych badaniach i rzeczywistych przykładach, książka dostarcza praktycznych spostrzeżeń na temat dostosowywania się do cyfrowej fali gastronomicznej, równoważenia tradycyjnych modeli gastronomicznych z rosnącym popytem na usługi online oraz wykorzystywania technologii do innowacji. Ta niezbędna lektura jest dostosowana do potrzeb restauratorów, marketerów i każdego, kto jest zaintrygowany ewoluującą branżą gastronomiczną.

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