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Customer Value Controlling

Customer Value Controlling

Gernot Mödritscher

102,92 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2008
Materia
Ventas y marketing
ISBN:
9783834908834
102,92 €
IVA incluido
Disponible

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Sobre IBD

Gernot J. Mödritscher entwickelt ein Modell für Kundenbeziehungen, welches zum einen auf den Rechengrößen Kosten und Leistungen aufbaut, zum anderen auch eine simulationsbasierte Bewertung von Szenarien der Kundenbeziehung (Monte-Carlo-Simulation) beinhaltet. Er präsentiert einen Bewertungsansatz, der die Voraussetzungen in den Unternehmen stärker berücksichtigt und das Management bei den Entscheidungen zur Gestaltung der Beziehungen konkret unterstützt.

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