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Customer Sense

Customer Sense

Aradhna Krishna

68,35 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2015
Materia
Ventas y marketing
ISBN:
9781349344420
68,35 €
IVA incluido
Disponible

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Sobre IBD

An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer’s senses.

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Otros libros del autor

  • Customer Sense
    Aradhna Krishna
    An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer’s senses. ...
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    48,26 €

  • Sensory Marketing
    Aradhna Krishna
    What is sensory marketing and why is it interesting and also important? Krishna defines it as marketing that engages the consumers’ senses and affects their behaviors. In this edited book, the authors discuss how sensory aspects of products, i.e., the touch , taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and con...
  • Sensory Marketing
    Aradhna Krishna
    What is sensory marketing and why is it interesting and also important? Krishna defines it as 'marketing that engages the consumers’ senses and affects their behaviors.' In this edited book, the authors discuss how sensory aspects of products, i.e., the touch , taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and c...
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