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Customer Relationship Management

Customer Relationship Management

R. SHANTHI

37,75 €
IVA incluido
Disponible
Editorial:
Repro India Limited
Año de edición:
2021
Materia
Empresa y gestión
ISBN:
9788180941948
37,75 €
IVA incluido
Disponible

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Sobre IBD

Customer relationship management, or CRM, has escalated into a subjectof major importance. CRM builds especially on the principles of relationship marketing, the origins of which involving building relationships ofmutual value between suppliers and customers, have existed since the start of commerce. However,what has changed over the past decade is a series of significant trends that collectively shape theopportunity better to serve customers through information-enabled relationship marketing, o

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