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Customer Relationship Management

Customer Relationship Management

G. Jason Goddard / Gerhard Raab / Riad A. Ajami

268,18 €
IVA incluido
Consulta disponibilidad
Editorial:
Taylor & Francis Ltd
Año de edición:
2008
Materia
Empresa y gestión
ISBN:
9780754671565

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Sobre IBD

Customer Relationship Management combines marketing and relationship theory with practical advice to enable students and practitioners to understand the philosophy and significance of CRM. The book illustrates how leading companies are using techniques such as customer orientation, retention, global relationship management and performance management through the Balanced Scorecard to develop long-term, sustainable advantage.

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