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Customer Relationship Management und Innovationserfolg

Customer Relationship Management und Innovationserfolg

Katrin Krieger

96,63 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2005
Materia
Ventas y marketing
ISBN:
9783835001510
96,63 €
IVA incluido
Disponible

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Sobre IBD

Katrin Krieger identifiziert Erfolgsmuster des Einsatzes von CRM im Innovationsmanagement. Sie macht den Zusammenhang zwischen CRM-orientierter Strategie, Struktur sowie Technologie und dem Innovationserfolg transparent und zeigt insbesondere die Wirkungsweise von Wissensmanagement und Multi Channel Management in den einzelnen Phasen des Innovationsprozesses auf.

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