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Customer Relationship Management (CRM). Ein Überblick

Customer Relationship Management (CRM). Ein Überblick

Andreas Lackner

23,04 €
IVA incluido
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Editorial:
GRIN Verlag
Año de edición:
2008
Materia
Ventas y marketing
ISBN:
9783638920988
23,04 €
IVA incluido
Disponible

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Sobre IBD

Studienarbeit aus dem Jahr 2006 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1, Campus02 Fachhochschule der Wirtschaft Graz, Sprache: Deutsch, Abstract: „CRM ist eine kundenorientierte Unternehmensphilosophie die mit Hilfe von IT-Lösungen versucht, auf lange Sicht hochwertige Kunden zu akquirieren und profitable Kundenbeziehungen durch ganzheitliche und differenzierte Marketing- Vertriebs- und Servicekonzepte, aufzubauen und zu festigen.'

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