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Customer Loyalty Programmes and Clubs

Customer Loyalty Programmes and Clubs

Stephan A. Butscher

268,15 €
IVA incluido
Consulta disponibilidad
Editorial:
Taylor & Francis Ltd
Año de edición:
2002
Materia
Empresa y gestión
ISBN:
9780566084515

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Sobre IBD

For any company, large or small, the most effective protection against competition is long-term customer loyalty. Stephan Butscher’s step-by-step guide explains how the key to customer loyalty lies in identifying and offering your customers the right combination of financial and non-financial benefits.

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