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Customer Experience

Customer Experience

JAMES SELIGMAN

20,83 €
IVA incluido
Disponible
Editorial:
JAMES SELIGMAN
Año de edición:
2021
Materia
Ventas y marketing
ISBN:
9798201280406
20,83 €
IVA incluido
Disponible

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Sobre IBD

A book that provides the theory and practice of Customer Experience or CEM. The content explains to the reader the importance of customer loyalty and lifetime value and its bottom-line impact.Practical examples are included on building the customer experience journey and going beyond expectations, building a strong relationship between the seller and the buyer.  

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