Customer Experience in the Context of Omnichannel Retailing

Customer Experience in the Context of Omnichannel Retailing

Nils Fränzel

142,56 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2025
ISBN:
9783658475673
142,56 €
IVA incluido
Disponible

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Sobre IBD

The research focus of Nils Fränzel is on customer behaviour in omnichannel retailing. He focuses on the multidimensionality of customer experience and the reciprocal interactions between different dimensions of customer experience. He also looks at the importance of channel specific marketing instruments and channel integration along the customer journey. Nils Fränzel’s analysis contributes to the latest research in the field of customer experience in omnichannel retailing and shows the importance of the different stages of the customer journey. 

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