LIBROS DEL AUTOR: nils franzel

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  • Customer Experience in the Context of Omnichannel Retailing
    Nils Fränzel
    The research focus of Nils Fränzel is on customer behaviour in omnichannel retailing. He focuses on the multidimensionality of customer experience and the reciprocal interactions between different dimensions of customer experience. He also looks at the importance of channel specific marketing instruments and channel integration along the customer journey. Nils Fränzel’s analysi...
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