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Customer Equity

Customer Equity

Kai Wille

109,48 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2005
Materia
Ventas y marketing
ISBN:
9783835001855
109,48 €
IVA incluido
Disponible

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Sobre IBD

Kai Wille entwickelt ein Konzept zur Messung und Steuerung des risikoadjustierten Wertbeitrages von Kundenbeziehungen. Er zeigt, dass wertorientierte Kenngrößen auch dazu beitragen, den internen Stellenwert des Marketing im Verteilungskampf um knappe finanzielle Ressourcen entscheidend zu stärken.

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