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Culture and Positioning as Determinants of Strategy

Culture and Positioning as Determinants of Strategy

Tony Ellson

134,13 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2004
Materia
Gestión y técnicas de gestión
ISBN:
9781349513437
134,13 €
IVA incluido
Disponible

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Sobre IBD

Strategic positioning is the assertion of an organizations personality on decisions of how and where to compete, it determines competitive position in the market place and differentiates the offering to the market. Operational positioning is an exercise in communication that concentrates on perception and image that complements the role of strategic positioning. This book offers an alternative to the traditional process of segmentation, targeting and positioning, highlighting some important implications for management and marketing practitioners as well as academics.

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  • Culture and Positioning as Determinants of Strategy
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    Strategic positioning is the assertion of an organizations personality on decisions of how and where to compete, it determines competitive position in the market place and differentiates the offering to the market. Operational positioning is an exercise in communication that concentrates on perception and image that complements the role of strategic positioning. This book offer...
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