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Culture and Positioning as Determinants of Strategy

Culture and Positioning as Determinants of Strategy

Tony Ellson

47,87 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2004
Materia
Gestión: liderazgo y motivación
ISBN:
9781349513420
47,87 €
IVA incluido
Disponible

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Sobre IBD

Strategic positioning is the assertion of an organizations personality on decisions of how and where to compete, it determines competitive position in the market place and differentiates the offering to the market. Operational positioning is an exercise in communication that concentrates on perception and image that complements the role of strategic positioning. This book offers an alternative to the traditional process of segmentation, targeting and positioning, highlighting some important implications for management and marketing practitioners as well as academics.

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Otros libros del autor

  • Culture and Positioning as Determinants of Strategy
    Tony Ellson
    Strategic positioning is the assertion of an organizations personality on decisions of how and where to compete, it determines competitive position in the market place and differentiates the offering to the market. Operational positioning is an exercise in communication that concentrates on perception and image that complements the role of strategic positioning. This book offer...
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