Cult of Analytics

Cult of Analytics

Steve Jackson

268,18 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2015
Materia
Ventas y marketing
ISBN:
9781138837980
268,18 €
IVA incluido
Disponible

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This new edition of Cult of Analytics has been thoroughly updated, now including the latest developments in Google analytics and how get the best from it as a tool, as well as Facebook analytics and Twitter insights. It’s also been expanded to include exercises, new cases, references and bibliography for students and tutors using the book as a text.

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Otros libros del autor

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