Inicio > Sociedad y ciencias sociales > Sociedad y cultura: general > Cross-Cultural Buyer Behavior
Cross-Cultural Buyer Behavior

Cross-Cultural Buyer Behavior

 

254,50 €
IVA incluido
Consulta disponibilidad
Editorial:
Emerald Publishing Ltd
Año de edición:
2007
Materia
Sociedad y cultura: general
ISBN:
9780762314126

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
¡Pregúntanos!
Sobre IBD

Focuses on issues that affect buyer behavior in an international context. This volume contains papers that contribute to theory development. It looks at the impact of direct to consumer prescription drug advertising on consumers, and at the role of emotions in advertising and retailing contexts and their impact on buyers.

Artículos relacionados

  • The Gandhian Iceberg
    Chris D Moore-Backman
    The Gandhian Iceberg presents a bold, new interpretation of Gandhian nonviolence from the rare perspective of an author who is equal parts writer, scholar, and frontlines practitioner. The book faces the current crisis of climate change and the intensification of social unrest around the world, and calls for a new convergence of serious, spiritually-rooted US nonviolence activi...
    Disponible

    11,52 €

  • Contemporary Developments in Child Protection
    Nigel Parton
    Volume 1 "Policy Changes and Challenges" takes as its central theme the ongoing and challenging issues which child protection agencies have to address and the policy and practice initiatives that are developed to try and address these. The volume includes papers on: the relationship between the decline in the rate of ‘unnatural’ deaths and the growth of concern about child abus...
  • Diversity in Information Technology Education
    Goran Trajkovski
    ...
  • Model-Driven Software Development
    Model-driven software development (MDSD) drastically alters the software development process, characterized by a high degree of innovation and productivity. However, quality assurance application in the domain of software models and model-driven software development is still in an emergent phase. Model-Driven Software Development: Integrating Quality Assurance provides in-depth...
  • Evidence-Based Practice in Nursing Informatics
    Andrew Chasin
    Because of the constant advances and dynamics within the nascent field of nursing informatics, many nurses struggle in practice as they continue to try and apply habitual communication practices in the new environment without any critical reflection on, and adaptation of, those practices. Evidence-Based Practice in Nursing Informatics: Concepts and Applications serves as a valu...
  • Actor-Network Theory and Technology Innovation
    Arthur Tatnall
    About 25 years ago, the first developments of ANT (Actor-Network Theory) took place, but it wasn’t until much later that researchers began to take it seriously. In the late 1990s, ANT began to take hold in the scientific community as a new and exciting approach to socio-technical research and social theory. Actor-Network Theory and Technology Innovation: Advancements and New Co...