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Cross-Channel Cooperation

Cross-Channel Cooperation

Matthias Häsel / Tobias Kollmann

67,04 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2006
Materia
Ventas y marketing
ISBN:
9783835002388
67,04 €
IVA incluido
Disponible

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Sobre IBD

Tobias Kollmann and Matthias Häsel explore the manifold possibilities of cross-channel cooperation and present the first systematic investigation and classification of cooperation strategies between partners equipped with online and offline business models. They provide a conceptual framework to understand the subject and examine the practical implications for the implementation of their new concept.

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