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Cross Buying Extended in Multi Partner Bonusprogrammen

Cross Buying Extended in Multi Partner Bonusprogrammen

Heike Papenhoff

97,24 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2009
Materia
Ventas y marketing
ISBN:
9783834914569
97,24 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
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  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

Heike Papenhoff untersucht diese Effekte des erweiterten Zusatzkaufverhaltens, des Cross Buying extended Verhaltens in Multi Partner Bonusprogrammen. Sie leitet die Einflussgrößen aus ökonomischer Perspektive ab und entwickelt im Rahmen einer zweistufigen Untersuchung ein umfassendes Messmodell.

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