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Crisis Response Advertising

Crisis Response Advertising

Frauke Hachtmann

268,16 €
IVA incluido
Consulta disponibilidad
Editorial:
Taylor & Francis Ltd
Año de edición:
2023
Materia
Ventas y marketing
ISBN:
9781032328126

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This book examines the effects of COVID-19 on the advertising industry to better understand crisis response advertising.

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