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Creative Advertising Concept and Copy

Creative Advertising Concept and Copy

Georgia-Zozeta Miliopoulou

66,62 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2024
Materia
Ventas y marketing
ISBN:
9781032362045
66,62 €
IVA incluido
Disponible

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Sobre IBD

Considering perspectives on creative advertising through a unique media and communications lens, this book encompasses both the theory and practical tools needed to approach and understand creativity in advertising with an original eye.

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Otros libros del autor

  • Creative Advertising Concept and Copy
    Georgia-Zozeta Miliopoulou
    Considering perspectives on creative advertising through a unique media and communications lens, this book encompasses both the theory and practical tools needed to approach and understand creativity in advertising with an original eye. ...