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Creating Powerful Brands

Creating Powerful Brands

Elaine Wallace / Leslie de Chernatony / Malcolm McDonald

147,87 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2010
Materia
Empresa y gestión
ISBN:
9781856178495
147,87 €
IVA incluido
Disponible

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Sobre IBD

This is the relied upon textbook to get students thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns.

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