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Creating and Managing Superior Customer Value

Creating and Managing Superior Customer Value

 

208,03 €
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Editorial:
Emerald Publishing Ltd
Año de edición:
2008
Materia
Ventas y marketing
ISBN:
9781848551725

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  • Librería Samer Atenea
  • Kálamo Books
  • Librería Elías (Asturias)
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
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Sobre IBD

Advances theory and offers tools for measuring value dimensions and strength. This work focuses on advancing value theory, research and strategy in business-to-business contexts. It is suitable for improving thinking, decisions, and actions relating to the creation, marketing, and purchasing of superior value in products and services.

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