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Countering Counterfeit Trade

Countering Counterfeit Trade

Elgar Fleisch / Thorsten Staake

132,88 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2010
Materia
Tecnología: cuestiones generales
ISBN:
9783642095627
132,88 €
IVA incluido
Disponible

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Sobre IBD

Knowing the Enemy - The Mechanisms of Counterfeit Trade.- An Introduction to Counterfeit Markets.- Understanding Counterfeit Supply.- Counterfeit Demand and the Role of the Consumer.- Countermeasures - Best Practices and Strategy Development.- Established Anti-counterfeiting Approaches - Best Practices.- Implementing Anti-counterfeiting Measures.- Management Tools - Towards a Fact-based Managerial Approach.- Determining the Market Share of Counterfeit Articles.- Implications for Affected Enterprises.- Product-protection Technologies.- Principles of Product Security Features.- The Potential of RFID for Brand- and Product-protection.- Managerial Guidelines and Conclusions.- Guidelines.- Concluding Remarks.

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Otros libros del autor

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