LIBROS DEL AUTOR: thorsten staake

2 resultados para LIBROS DEL AUTOR: thorsten staake

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  • Countering Counterfeit Trade
    Elgar Fleisch / Thorsten Staake
    Knowing the Enemy - The Mechanisms of Counterfeit Trade.- An Introduction to Counterfeit Markets.- Understanding Counterfeit Supply.- Counterfeit Demand and the Role of the Consumer.- Countermeasures - Best Practices and Strategy Development.- Established Anti-counterfeiting Approaches - Best Practices.- Implementing Anti-counterfeiting Measures.- Management Tools - Towards a F...
    Disponible

    132,88 €

  • Countering Counterfeit Trade
    Elgar Fleisch / Thorsten Staake
    The book constitutes a unique combination of in-depth insights into the counterfeit market, best-practice strategies, novel management tools, and product protection technologies. It provides both the insights required to develop effective brand and product protection strategies, and the insights that are required to effectively respond to counterfeit trade. Key benefits are the...
    Disponible

    65,11 €