Dietmar Grichnik / Jana Reuther / Manuel Hess
Librería 7artes
Donde los libros
Librería Elías (Asturias)
Librería Kolima (Madrid)
Librería Proteo (Málaga)
Corporate venturing is a key strategic growth tool, but it is also complex and most programmes fail. Learn how to successfully manage, measure and improve a corporate venturing programme with this one-stop strategic guide. The Corporate Venturing Handbook delivers phase-by-phase guidance on the effective set-up, operation and termination of a corporate venturing programme. Shedding light on how corporate venturing actually works in practice, it outlines how to manage its underlying dynamics and avoid pitfalls. Its intuitive and systematic framework navigates users through meeting objectives and expectations so they can successfully generate value for their organizations. The framework is evidence-based and data-driven, steering users to make informed decisions specifically tailored to their own organizational needs, and also offers a valuable tool to help measure and capture the financial and strategic return on innovation, improving the transparency and traceability of value creation. Readers will also benefit from best practice insights, cases and examples from some of the biggest and most longstanding corporate venturing programmes in the world, including Siemens Healthineers, Shell Ventures, AXA Venture Partners, PM Equity Partner, Nestle and Samsung.
