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Corporate Sustainability Branding

Corporate Sustainability Branding

Steffen Hermann

90,38 €
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Editorial:
Springer Nature B.V.
Año de edición:
2005
Materia
Ventas y marketing
ISBN:
9783824482856
90,38 €
IVA incluido
Disponible

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Sobre IBD

Steffen Hermann setzt sich mit folgenden Themen auseinander: Grundlagen der Führung und Profilierung von Unternehmensmarken sowie der Unternehmerischen Nachhaltigkeit; Synthese im Konzept des Corporate Sustainability Branding; Prozessansatz zur stakeholderbezogenen Profilierung einer Corporate Brand; Prüfung der Inhalte Unternehmerischer Nachhaltigkeit hinsichtlich ihrer Profilierungswirkung; Einbeziehung in die strategische Positionierungskonzeption.

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