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Corporate Style

Corporate Style

Kathrin Vogel

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Editorial:
Springer Nature B.V.
Año de edición:
2012
Materia
Estudios de comunicación
ISBN:
9783531182650
74,72 €
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Sobre IBD

Einordnung in die Unternehmenskommunikation.- Stiltheoretisch-linguistische Rahmenüberlegungen.- Stil in der Unternehmenskommunikation.- Linguistische Zugänge zu Sprachstil und Identität.- Normative Konzepte zu Sprachstil und Unternehmensidentität.- Corporate Style: Ein integratives Beschreibungs- und Analysemodell.- Exemplarische Analyse: Innocent Drinks.

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