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Corporate Social Responsibility und Marketing

Corporate Social Responsibility und Marketing

Arved Lüth / Marcel Stierl

21,10 €
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Editorial:
Springer Nature B.V.
Año de edición:
2014
Materia
Ventas y marketing
ISBN:
9783658077617
21,10 €
IVA incluido
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Selecciona una librería:

  • Librería Samer Atenea
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Sobre IBD

Grundlagen zu CSR und Nachhaltigkeit.- Aktueller Forschungsstand zu CSR und Marketing.- Management von CSR in der Unternehmenspraxis.- Instrumente zur Umsetzung von CSR in der Praxis.

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