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Corporate Social Responsibility im Handel

Corporate Social Responsibility im Handel

Eva Lienbacher

84,75 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2013
Materia
Ventas y marketing
ISBN:
9783658029395
84,75 €
IVA incluido
Disponible

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Sobre IBD

​Handelsunternehmen prägen und prägten das Wirtschaftsgeschehen und unsere Gesellschaft seit jeher wesentlich. Neben dem vorrangigen Bestreben, Gewinn zu generieren, verfolgen sie oftmals auch soziale Ziele. Der Beitrag dieser Arbeit ist die grundlegende, deskriptive Aufarbeitung der Forschungs­strömung CSR im Handel sowie des alternativen Betriebstyps Sozialmarkt, ein Handelsunternehmen, dass die soziale Ziel­setzung über die Gewinn­orientierung stellt. Darüber hinaus werden generelle Erkenntnisse zu CSR und der CSR-Kommunikation auf den Lebensmittel­einzelhandel übertragen und konkrete Handlungs­empfehlungen für die Marketingforschung und -praxis abgeleitet.

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