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Corporate Social Responsibility and Marketing Ethics

Corporate Social Responsibility and Marketing Ethics

Honorata Howaniec

76,02 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2024
Materia
Empresa y gestión
ISBN:
9781032329239
76,02 €
IVA incluido
Disponible

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Sobre IBD

This book demonstrates the concept of CSR and how it is included as an element of value-based marketing. Using research from the Polish market, the author explores the concept of value-based marketing, how organisations are implementing CSR and analyses the effect on consumer behaviour.

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Otros libros del autor

  • Corporate Social Responsibility and Marketing Ethics
    Honorata Howaniec
    This book demonstrates the concept of CSR and how it is included as an element of value-based marketing. Using research from the Polish market, the author explores the concept of value-based marketing, how organisations are implementing CSR and analyses the effect on consumer behaviour. ...