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Corporate Shitstorm Management

Corporate Shitstorm Management

Frank Beham

20,78 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2015
Materia
Ventas y marketing
ISBN:
9783658104948
20,78 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
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Sobre IBD

Ursprung und Relevanz von Shitstorms.- Sechs Schritte des Corporate Shitstorm Managements.- Maßnahmen zur Vorbereitung auf einen Shitstorm.- Handlungsempfehlungen zur Auswahl einer adäquaten Reaktionsstrategie.- Antizipation von Konsequenzen im Shitstorm.

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