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Corporate Communications

Corporate Communications

George Cheney / Lars T. Christensen / Mette Morsing

274,12 €
IVA incluido
Consulta disponibilidad
Editorial:
Sage Publications
Año de edición:
2008
Materia
Ventas y marketing
ISBN:
9781412931021

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Sobre IBD

The field of corporate communications describes the practices organizations use to communicate as coherent corporate bodies. Drawing on the metaphor of the body and on a variety of theories and disciplines, Corporate Communications: Convention, Complexity and Critique challenges the idealized notion that organizations can and should communicate as unified wholes. Clearly written with international vignettes and executive briefings, this book shows that in a complex world the management of communication needs to embrace multiple opinions and voices.

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