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Corporate Branding

Corporate Branding

 

315,19 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2015
Materia
Ventas y marketing
ISBN:
9780415721110

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  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
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  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
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Sobre IBD

A strong corporate image has power in a competitive marketplace. Its influence on reputational value and customer decision-making is only now beginning to be understood. Interest in corporate branding is exploding as marketing academics and professionals begin to realize how it can boost business performance in measurable ways. This book is an essential read for any branding student or interested professional.

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