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Corporate Branding Im Spannungsfeld Von Unternehmens- Und Marketingkommunikation

Corporate Branding Im Spannungsfeld Von Unternehmens- Und Marketingkommunikation

Ansgar Zerfa / Lisa D. Hring / Werner S. Ss

85,20 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2011
Materia
Ventas y marketing
ISBN:
9783834924049
85,20 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
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Sobre IBD

Die Autoren diskutieren die konzeptionellen Grundlagen des Kommunikations- und Markenmanagements in Commodity-Branchen, analysieren mehrere Fallstudien und stellen die Ergebnisse einer deutschlandweiten Studie bei Marketing- und Kommunikationsmanagern vor.

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