Copywriting

Copywriting

Luigi Padovesi

16,76 €
IVA incluido
Disponible
Editorial:
Draft2Digital
Año de edición:
2022
Materia
Ventas y marketing
ISBN:
9798201697082
16,76 €
IVA incluido
Disponible

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Scopri i segreti del copywriting persuasivo e scrivi email e pagine di vendita efficaci.Se hai un’impresa o un sito di e-commerce e desideri dare uno slancio alle vendite, un lavoro di scrittura che descriva al meglio gli articoli che metti in commercio risulta fondamentale, specie sul web. Il mercato è cambiato e una buona recensione, magari dal taglio fortemente persuasivo ed emozionale può fare breccia tra i lettori, portandoli all’acquisto. Esamineremo come la componente persuasiva ed emozionale giochi allo stato attuale delle cose un ruolo sempre più determinate agli occhi del target di riferimento. La componente logica, informativa e razionale, però, non deve mai mancar affinché tu, in qualità di scrittore possa risultare quanto più affidabile possibile e non un semplice venditore. Analizzeremo poi le barriere che il copywriter ha il compito di rimuovere, per far concludere una transazione. Luigi Padovesi fornirà, poi, una serie di consigli utili su come scrivere un testo fortemente orientato alla vendita.

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