Inicio > Economía, finanzas, empresa y gestión > Empresa y gestión > Conversion
Conversion

Conversion

Conversion

Mark Ryski

32,74 €
IVA incluido
Consulta disponibilidad
Editorial:
AuthorHouse
Año de edición:
2011
Materia
Empresa y gestión
ISBN:
9781463414214

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
¡Pregúntanos!
Sobre IBD

'Retailers today are able to generate the critical customer information on traffic and conversion rates that turn from their traditional anecdotal reflections ... in Conversion Mark Ryski tells us all that we need to know to make that shift a reality. A true find for any retailer looking for dramatic improvements in business outcomes!'- Len Schlesinger President, Babson Collegeformer Vice Chairman and COO, Limited Brands'A retail brand is built from the cumulative effects of its shoppers’ experiences over time, making learning from these experiences a strategic priority for retailers in order to drive business value. Converting customers into buyers is the first step in creating a sustained partnership that results in value for all. The strategies introduced in this book will help retailers of all sizes and categories convert their customers’ experiences into future buyers.'- Pat Conroy Vice Chairman, Deloitte LLP& Consumer Products Practice Leader'Half the battle is finding the right things to measure for your business and industry. Ryski is right that conversion is a critical metric for retailers who care about revenue, profits, and growth.'- Thomas H. Davenport President’s Distinguished Professor,Babson College & Author of Competing on Analytics andAnalytics at Work

Artículos relacionados

  • Managing TrumPolitical Projects
    Yasser Osman
    Corrupt politicians and businessmen have been using construction projects to funnel money to secret projects since the first iron shovels broke ground. Yet today, throughout the world, there is little if any protection from it. In many countries, governments themselves don’t just ignore these affairs. They sponsor them.Individual project managers – hired to manage a project’s o...
    Disponible

    14,97 €

  • Climbing The Ladder
    Delroy Constantine-Simms
    Climbing The Ladder is an introductory book to mentoring, for organizational decision makers, that may be considering, the feasibility of maintaining, adopting and diversify their organizational mentoring strategies.Most importantly, the author explains that mentoring can take the form of a one-time intervention or a lifelong partnership, which can be a formal structured progra...
    Disponible

    96,53 €

  • The Gen-Savvy Financial Advisor
    Cam Marston
    There have been big changes in consumers’ buying habits, and financial services are no exception, says Cam Marston, a world-renowned expert on generational issues in the marketplace. Understanding clients’ age-based points of view is an indispensable soft skill that you can use to establish connections and make sales. New attitudes about investing break down along generationa...
    Disponible

    14,82 €

  • Your First Job
    Mark Blayney
    Each year in the UK approximately half a million young people enter the world of work for the first time and begin to compete in their careers.And how well you cope with the pressures and demands of your first year of work can help determine how successful a career you will go on to have, and how far you will reach.But with Your First Job, you can get an unfair advantage over y...
    Disponible

    7,82 €

  • Successful Customer Relationship Management Programs and Technologies
    Riyad Eid
    The field of Customer Relationship Management (CRM) has broadened greatly in recent years as technological applications have expanded. Successful Customer Relationship Management Programs and Technologies: Issues and Trends offers the latest research and developments for researchers, practitioners, and academics alike. This volume contains case studies, methodologies, framework...
  • Feral Information Systems Development
    Kerr
    Management invests in large information systems in order to improve the effectiveness of their organization. However, when these systems fail to meet the needs of organizational employees, feral information systems (FIS) are created in order to assist workers with their jobs or to avoid existing organizational information systems. Feral Information Systems Development: Manageri...

Otros libros del autor

  • Conversion
    Mark Ryski
    'Retailers today are able to generate the critical customer information on traffic and conversion rates that turn from their traditional anecdotal reflections ... in Conversion Mark Ryski tells us all that we need to know to make that shift a reality. A true find for any retailer looking for dramatic improvements in business outcomes!'- Len Schlesinger President, Babson College...
    Disponible

    20,28 €

  • When Retail Customers Count
    Mark Ryski
    Retail is big, it’s important and retailers have challenges. Retailers don’t want (or need) advice that is generalized beyond practical use. Retailers need ideas and strategies that are actionable. When Retail Customers Count provides just that. When Retail Customers Count is a book about how understanding the volume and timing of prospect traffic in a store can help retailers ...
    Disponible

    35,16 €

  • When Retail Customers Count
    Mark Ryski
    When Retail Customers Count is the first book only book dedicated to telling the traffic and customer conversion story. From measuring the impact to advertising to understanding what drives conversion rates, the book covers all the bases. The book is a primer for retail management at all levels – from senior executives to store managers – describing the many ways traffic and cu...