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Controlling in Marketing und Vertrieb

Controlling in Marketing und Vertrieb

Martin Artz

85,17 €
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Editorial:
Springer Nature B.V.
Año de edición:
2010
Materia
Ventas y marketing
ISBN:
9783834924162
85,17 €
IVA incluido
Disponible

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Sobre IBD

Martin Artz untersucht in drei empirischen Studien die Gestaltung der Absatzplanung, die Erfolgsauswirkungen von Slack in Marketing- und Vertriebsbudgets sowie den Einsatz von Performance Measurement Systemen in Marketing und Vertrieb.

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