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Content Marketing, Engineered

Content Marketing, Engineered

Content Marketing, Engineered

Wendy Covey

14,23 €
IVA incluido
Disponible
Editorial:
Greenleaf Book Group
Año de edición:
2020
Materia
Ventas y marketing
ISBN:
9781632992857
14,23 €
IVA incluido
Disponible

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Sobre IBD

Research shows that this analytical, skeptical buyer conducts a great deal of independent research before engaging with vendors. Companies that share expertise through high-quality content on a consistent basis are not only seen as trusted resources, they also spend less per lead and achieve greater pipeline efficiency.Content Marketing, Engineered guides you through the key steps in creating content to inform, educate, and help your technical buyers on their journey to purchase and beyond. By the time you reach the last page, you’ll be familiar with the entire end-to-end content marketing process, from planning and writing to publishing, promoting, and measuring the performance of your content. 3

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