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Content-Interaktionsbeziehungen im Internet

Content-Interaktionsbeziehungen im Internet

Silvia Thies

96,81 €
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Editorial:
Springer Nature B.V.
Año de edición:
2005
Materia
Ventas y marketing
ISBN:
9783824408313
96,81 €
IVA incluido
Disponible

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Sobre IBD

Silvia Thies analysiert die Einflussfaktoren auf die Ausgestaltung und den Erfolg von Content-Kooperationen im Internet und gibt Aufschluss über die finanzielle sowie die formale und informale Ausgestaltung der Kooperationen, die Aufgabenverteilung der Akteure und den Erfolg verschiedenartiger Content-Interaktionsbeziehungen. Sie zeigt, dass die die Anbahnungsphase von Content-Partnerschaften besonders wichtig ist und dass die Syndizierung der Inhalte sehr bedacht erfolgen muss.

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