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Contemporary Thoughts on Corporate Branding and Corporate Identity Management

Contemporary Thoughts on Corporate Branding and Corporate Identity Management

 

132,80 €
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Editorial:
Springer Nature B.V.
Año de edición:
2008
Materia
Comunicación y presentación empresarial
ISBN:
9780230543140

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
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Sobre IBD

This book presents the latest thinking and issues in the areas of branding, identity and communication grounded in sound and rigorous scientific research process. Bringing together an international array of authors, the volume includes case study examples to provide a contemporary insight into corporate marketing communications.

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