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Contemporary Perspectives on Corporate Marketing

Contemporary Perspectives on Corporate Marketing

 

302,20 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2013
Materia
Empresa y gestión
ISBN:
9780415662093

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
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Sobre IBD

Scholars from various disciplines within the fields of public relations, branding, marketing and corporate identity have come together in Contemporary Perspectives on Corporate Marketing to offer the latest approaches and studies in these areas.

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