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Contemporary Marketing Research

Contemporary Marketing Research

Contemporary Marketing Research

Dr. A. B. Rao / DrABRao

26,70 €
IVA incluido
Disponible
Editorial:
Repro India Limited
Año de edición:
2015
Materia
Ventas y marketing
ISBN:
9789383572885
26,70 €
IVA incluido
Disponible

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Sobre IBD

This book deals with the basic essentials in contemporary marketing research. It has been specifically written to meet the requirement of the MBA second year Sem II students of Savitribai Phule Pune University as per the prescribed syllabus. However it is useful as a text book to the MBA/PGDBM students of other Indian Universities.Its special features are1. Lucid explanations of the theoretical principles2. Solved numerical examples in certain chapters3. Appropriate exercises at the end of each chapter

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