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Contemporary Issues in Marketing

Contemporary Issues in Marketing

Luiz Moutinho / Martin Evans

31,40 €
IVA incluido
Disponible
Editorial:
Bloomsbury Publishing plc
Año de edición:
1999
Materia
Ventas y marketing
ISBN:
9780333677742
31,40 €
IVA incluido
Disponible

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Sobre IBD

Contemporary Issues in Marketing provides an innovative approach to learning about key marketing concepts based on a collaboration with Marketing Week.This book provides an overview of the main elements of marketing together with the key issues in contemporary marketing, explored through the reproduction of significant clippings from Marketing Week. Questions on these clippings can be used as assignments and seminar topics, whilst answers and possible ’problem solving’ approaches are suggested.

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