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Consumo, pubblicità e infanzia

Consumo, pubblicità e infanzia

Fárida Monireh Rabuske Kuntz

83,04 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Sociedad y cultura: general
ISBN:
9786209120602
83,04 €
IVA incluido
Disponible

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Sobre IBD

Lo studio presentato in questo libro aveva l’obiettivo di esplorare il panorama della pubblicità rivolta ai bambini, in particolare in televisione, dal punto di vista della ricezione da parte di un gruppo di bambini, in relazione alle loro abitudini di consumo. La ricerca si è giustificata nella prospettiva di approfondire il dibattito sul consumo e l’infanzia, concentrandosi sulla ricezione della pubblicità infantile trasmessa in televisione e sugli indizi di consumo di beni che possono essere trovati in questa relazione bambino/televisione/pubblicità. L’analisi dei dati ottenuti ha dimostrato che la pubblicità televisiva può suscitare l’attenzione e il desiderio dei bambini, ma è un fattore poco determinante nel consumo di beni. I bambini, oltre a non amare guardare gli spot pubblicitari, hanno nei loro amici e in Internet influenze più forti per le loro abitudini di consumo.

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Otros libros del autor

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